Rashmita Nithin
IT & D Senior Business Analyst - Product Management
Hyderabad, IN | +91 845 493 9188 | amin09300d@gmail.com | LinkedIn Profile
Contact MeSummary
With 9 years of expertise in business and data analytics, I specialize in driving user growth, enhancing retention, and improving market share. I have a strong foundation in deploying big data ecosystem components, delivering actionable insights, and transforming business challenges into data-driven solutions. Proficient in data visualization and mining, I excel at facilitating sound decision-making for key stakeholders.
Professional Experience
IT&D Senior Business Analyst Data & Analytics
Reckitt Benckiser | Hyderabad, IN | Mar '23 - Present
- Managing data and insights for Health-Nutrition functions globally.
- Developed financial dashboards and summarized KPIs for long-term decision-making.
- Prioritized projects, managed budgets, and ensured data quality.
- Collaborated with global directors and brand managers for roadmap planning.
Associate Manager
PepsiCo | Hyderabad, IN | Nov '21 - Mar '23
- Handled commercial and sector teams for Northwest Europe.
- Optimized inventory and highlighted revenue opportunities.
- Built Azure cloud data ecosystems and developed visualization models in Power BI.
- Automated ETL processes, saving over 700+ man-hours monthly.
Analyst - Team Lead
Colgate | Mumbai, IN | Sep '16 - Oct '21
- Managed business priorities and delivered advanced analytics solutions.
- Developed Excel dashboards and collaborated with IT for automation.
- Implemented Market Mix Modeling solutions and decommissioned third-party vendors.
- Delivered field analytics solutions for sales teams using Power BI.
Process Associate
Tata Consultancy Services | Bangalore, IN | Jul '14 - Sep '16
- Conducted pricing analysis to understand product competition.
- Analyzed product distribution strategies for Unilever globally.
- Stabilized and built projects to highlight distribution gaps.
Education
Post Graduation Diploma in Business Management (MBA)
Narsee Monjee | Mumbai, IN | Aug '20 - Jun '23
- Specialized in IT & Operations.
- Covered business fundamentals, big data, and project management.
- Focused on e-business and IT systems management.
Post Graduate Diploma in Data Science
IIIT Bangalore | Bengaluru, IN | Mar '20 - Apr '21
- Specialized in data science and machine learning models.
- Focused on Python, time series analysis, and neural networks.
- Completed modules on visualization platforms and business problem assignments.
Key Projects
C4C Tableau Automation
Domain: FMCG CDO Colgate | Jan '20
- Automated internal and external data flow into Tableau C4C.
- Developed error detection and quality checks for process accuracy.
- Enabled remote report access for sales teams globally.
Pricing Elasticity Model
Domain: FMCG Net Rev Management PepsiCo | May '22
- Built an advanced model to determine optimal price points.
- Incorporated market conditions and consumer preferences into pricing strategy.
- Maximized revenue by maintaining competitive pricing strategies.
Predict Customer Lifetime Value
Domain: FMCG Sales & Marketing | Apr '21
- Leveraged machine learning to forecast sales per store.
- Achieved 84% model accuracy for sales and supply chain predictions.
- Empowered sales managers with actionable insights for 100,000+ customers.
Key Skills
Data Analytics
- Data mining and visualization
- Statistical modeling
- Reporting and insights generation
Technical Skills
- Python, R, SQL
- Spark, Pandas, Numpy
- Google Analytics, Tableau
Project Management
- Agile methodologies
- Stakeholder management
- Budget and scope definition
Visualization Tools
- Tableau Cloud
- Google Data Studio
- Excel Dashboards
Machine Learning
- Time Series Analysis
- K-means clustering
- Customer lifetime value prediction
Soft Skills
- Team Leadership
- Effective Communication
- Decision Making
Contact Me
Feel free to reach out for opportunities or queries!
- Phone: +91 845 493 9188
- Email: amin09300d@gmail.com
- Location: Hyderabad, IN