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Rashmita Nithin

IT & D Senior Business Analyst - Product Management

Hyderabad, IN | +91 845 493 9188 | amin09300d@gmail.com | LinkedIn Profile

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Summary

With 9 years of expertise in business and data analytics, I specialize in driving user growth, enhancing retention, and improving market share. I have a strong foundation in deploying big data ecosystem components, delivering actionable insights, and transforming business challenges into data-driven solutions. Proficient in data visualization and mining, I excel at facilitating sound decision-making for key stakeholders.

Professional Experience

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IT&D Senior Business Analyst Data & Analytics

Reckitt Benckiser | Hyderabad, IN | Mar '23 - Present

  • Managing data and insights for Health-Nutrition functions globally.
  • Developed financial dashboards and summarized KPIs for long-term decision-making.
  • Prioritized projects, managed budgets, and ensured data quality.
  • Collaborated with global directors and brand managers for roadmap planning.

Associate Manager

PepsiCo | Hyderabad, IN | Nov '21 - Mar '23

  • Handled commercial and sector teams for Northwest Europe.
  • Optimized inventory and highlighted revenue opportunities.
  • Built Azure cloud data ecosystems and developed visualization models in Power BI.
  • Automated ETL processes, saving over 700+ man-hours monthly.

Analyst - Team Lead

Colgate | Mumbai, IN | Sep '16 - Oct '21

  • Managed business priorities and delivered advanced analytics solutions.
  • Developed Excel dashboards and collaborated with IT for automation.
  • Implemented Market Mix Modeling solutions and decommissioned third-party vendors.
  • Delivered field analytics solutions for sales teams using Power BI.

Process Associate

Tata Consultancy Services | Bangalore, IN | Jul '14 - Sep '16

  • Conducted pricing analysis to understand product competition.
  • Analyzed product distribution strategies for Unilever globally.
  • Stabilized and built projects to highlight distribution gaps.

Education

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Post Graduation Diploma in Business Management (MBA)

Narsee Monjee | Mumbai, IN | Aug '20 - Jun '23

  • Specialized in IT & Operations.
  • Covered business fundamentals, big data, and project management.
  • Focused on e-business and IT systems management.

Post Graduate Diploma in Data Science

IIIT Bangalore | Bengaluru, IN | Mar '20 - Apr '21

  • Specialized in data science and machine learning models.
  • Focused on Python, time series analysis, and neural networks.
  • Completed modules on visualization platforms and business problem assignments.

Key Projects

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C4C Tableau Automation

Domain: FMCG CDO Colgate | Jan '20

  • Automated internal and external data flow into Tableau C4C.
  • Developed error detection and quality checks for process accuracy.
  • Enabled remote report access for sales teams globally.

Pricing Elasticity Model

Domain: FMCG Net Rev Management PepsiCo | May '22

  • Built an advanced model to determine optimal price points.
  • Incorporated market conditions and consumer preferences into pricing strategy.
  • Maximized revenue by maintaining competitive pricing strategies.

Predict Customer Lifetime Value

Domain: FMCG Sales & Marketing | Apr '21

  • Leveraged machine learning to forecast sales per store.
  • Achieved 84% model accuracy for sales and supply chain predictions.
  • Empowered sales managers with actionable insights for 100,000+ customers.
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Key Skills

Data Analytics

  • Data mining and visualization
  • Statistical modeling
  • Reporting and insights generation

Technical Skills

  • Python, R, SQL
  • Spark, Pandas, Numpy
  • Google Analytics, Tableau

Project Management

  • Agile methodologies
  • Stakeholder management
  • Budget and scope definition

Visualization Tools

  • Tableau Cloud
  • Google Data Studio
  • Excel Dashboards

Machine Learning

  • Time Series Analysis
  • K-means clustering
  • Customer lifetime value prediction

Soft Skills

  • Team Leadership
  • Effective Communication
  • Decision Making

Contact Me

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Feel free to reach out for opportunities or queries!

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